5-year experience in travel, e-commerce, and online media industry. Understanding of integrated marketing across digital content to O2O event. Strong project management skills to ensure programs delivered briefly and against deadlines. Experience in fostering cross-functional working relationships across multiple teams. Comfort with a fast-paced, start-up environment.
Work Experience
Company
How-Living美味生活
Job Title
Marketing Supervisor
Work Period
March 2018 – Now
Job Description
• Brand Marketing
In charge of monthly brand theme planing, and offline campaign development. Established 7 successful O2O campaigns, accumulating more than 2,500 member registration.
– Integrate all brand marketing including conceptualizing, pre-planning, execution, and full execution
– Assist O2O event in planning, and organizing
– Manage membership recruitment to engage and enroll new members
– Collaborate with internal stakeholders (design team, live broadcast team, EC team, AD team) in marketing plan execution
– Plan and monitor online to offline owned-paid-earned media strategy to oversee overall product development procedure
Job Description
• E-commerce Marketing
Supervise and execute market strategy of e-commerce product to achieve monthly sales target. Developed more than 50 business promotion such as lifestyle marketing campaign, bundled products, group buying, pop-up sale.
– Create and execute the marketing plan to drive business and traffic, optimizing media spend for productivity and growth
– Develop visual design idea of marketing materials, including but not limited to copywriting, website banner, visual merchandise
– Initiate marketing engagement by cross-communicating with sales team and content curation team
– Plan and monitor online to offline owned-paid-earned media strategy to oversee overall product development procedure
Job Description
• B2B Advertising Marketing
Coordinate advertising campaigns from conceptualizing proposals to participating in execution. Collaborated clients including Testrite, Royal Copenhagen, Knorr, Heinz, Real California Milk, etc..
– Generate and develop new customer accounts to increase revenue
– Innovate and develop best advertising practices for clients
– Support, execute, and oversee the advertising campaigns and programs
• Strategically integrate company’s social media platforms and create communication synergy for the HowLiving brand
– Facebook: increased 2457.41%
– Instagram: increased 304.1%
– EDM: average open rate 15.92 %, average click rate 2.7%
– Facebook group: 48,453 member
Brand Campaign
- Situation Assigned to attract membership registration of How-Living Club.
- Task To target the sweet spot of How-Living Club through an event.
- Action Planned a life-style campaign with 2 sessions, cake baking, and coffee lessons.
- Result Earned 1,000+ public registrations, and 50+ social mentions.
Pop-Up Store
- Situation Assigned to managed a Pop-Up Store campaign.
- Task Make the online customer to attend an Offline event.
- Action Collaborated with internal stakeholders (design team, live broadcast team, EC team, editor team) in marketing plan & event execution
- Result Earned 1000+ public attenders, and 200K+ revenue in 2 days.
B2B Advertising
- Situation Testrite hoped to held a exclusive party for KOLs & its dealers.
- Task Being the project owner and collaborate with internal team to plan and execute the O2O event.
- Action Communicated internally and externally to arranged event proposal, schedule, and manpower.
- Result Earned revenue targets for Testrite.
Company
KKday
Job Title
Marketing Manager Assistant
Work Period
September 2014 – July 2017
Job Description
• Managed official Instagram account
– Increased over 14k followers without any budget
• Managed all aspects of brand & affiliate marketing events including conceptualizing, pre-planning, design, and full execution
– Organized and assisted more than 100 online and offline campaigns
• Created and maintained Facebook contents
– Reached 300k+ people in a post within 1 day
Job Description
• Edited blog posts
– One of my articles is the most viewed posting of KKday blog
• Drafted PR releases
– Published over 10 PR releases
– EDM: average open rate 15.92 %, average click rate 2.7%
– Facebook group: 48,453 member
Yearly Brand Event
- Situation Customer always use KKday to buy sim card, wifi pocket.
- Task To strengthen and deliver the diversification of KKday’s products.
- Action Planned a travel curator recruiting campaign which packaged all outdoor activities selling on KKday.
- Result Earned 5,000+ public registrations, 300+ applicants, 10+ earned media exposure.
Affiliated Campaign
- Situation An affiliate program with Universal Studio Japan.
- Task Make KKday raise brand awareness through the high traffic of Universal Studio Japan.
- Action Managed a charitable event for children invited people uploading the smile photos to FB, and sent 16 children to USJ.
- Result Earned 2000+ public attenders, and 10+ media exposure.
Affiliated Campaign
- Situation Hong Kong Tourism Board needed an event to promote HK travel.
- Task Make sure KKday attract membership registration through this promotion.
- Action Planed an interesting test of HK movies asking the well-known movie lines to make users to recall the memory of HK.
- Result Earned 200K+ membership registration.
Other Experience
Carrer
Personal Travel Site
Work Period
December 2017 – Now
Carrer Description
• Curate travel inspirational content for the website
• Build the website with WordPress and plugin
• SEO planning aims for target audience
Carrer
• Develop content marketing strategies
• Analyze website performance via online tools
