5-year experience in travel, e-commerce, and online media industry. Understanding of integrated marketing across digital content to O2O event. Strong project management skills to ensure programs delivered briefly and against deadlines. Experience in fostering cross-functional working relationships across multiple teams. Comfort with a fast-paced, start-up environment.
Work Experience
Company
How-Living美味生活
Work Period
March 2018 – Now
Job Title
Marketing Supervisor
Job Description
• In charge of cooking class business development
– Collaborate with internal stakeholders(design team, live broadcast team, team of chefs, EC team, AD team) in new courses launch and go-to-market strategy
– Integrate all marketing channels to enhance brand, sales, and attendance rate, Live Broadcast, Facebook, Instagram, EDM, APP, LINE are included
– Develop business promotion such as lifestyle marketing campaign, referral program, bundled products, group buying, pop-up sale
– Establish 7 successful O2O campaigns, accumulating more than 2,500 member registration
– Research and identify new segments and marketing opportunities of brand target audiences
– Enhance brand awareness and resonance by engaging with community with call-to-action incentives
• Supervise and execute market strategy of e-commerce product to achieve monthly sales target
– Initiate marketing engagement by cross-communicating with sales team and content curation team
– Plan and monitor online to offline owned-paid-earned media strategy to oversee overall product development procedure
– Develop visual design idea of marketing materials, include but not limited to copywriting, website banner, visual merchandise
– Analyze product metrics to optimize sales performance
• Strategically integrate company’s social media platforms and create communication synergy for the HowLiving brand
– Facebook: increased 2457.41%
– Instagram: increased 304.1%
– EDM: average open rate 15.92 %, average click rate 2.7%
– Facebook group: 48,453 member
Company
KKday
Work Period
September 2014 – July 2017
Job Title
Marketing Manager Assistant
Job Description
• Managed official Instagram account
– Increased over 14k followers without any budget
• Managed all aspects of brand & affiliate marketing events including conceptualizing, pre-planning, design, and full execution
– Organized and assisted more than 100 online and offline campaigns
• Created and maintained Facebook contents
– Reached 300k+ people in a post within 1 day
• Edited blog posts
– One of my articles is the most viewed posting of KKday blog
• Drafted PR releases
– Published over 10 PR releases
– EDM: average open rate 15.92 %, average click rate 2.7%
– Facebook group: 48,453 member
