Ping-Chin, Wang

5-year experience in travel, e-commerce, and online media industry. Understanding of integrated marketing across digital content to O2O event. Strong project management skills to ensure programs delivered briefly and against deadlines. Experience in fostering cross-functional working relationships across multiple teams. Comfort with a fast-paced, start-up environment.

What I Do
  • Branding
  • Social Marketing
  • Event Marketing
  • Project Management
  • Graphic Design
  • Web Development
  • Video Editing
  • SEO

Work Experience

Company

How-Living美味生活

Work Period

March 2018 – Now

Job Title

Marketing Supervisor

Job Description

• In charge of cooking class business development
– Collaborate with internal stakeholders(design team, live broadcast team, team of chefs, EC team, AD team) in new courses launch and go-to-market strategy
– Integrate all marketing channels to enhance brand, sales, and attendance rate, Live Broadcast, Facebook, Instagram, EDM, APP, LINE are included
– Develop business promotion such as lifestyle marketing campaign, referral program, bundled products, group buying, pop-up sale
– Establish 7 successful O2O campaigns, accumulating more than 2,500 member registration
– Research and identify new segments and marketing opportunities of brand target audiences
– Enhance brand awareness and resonance by engaging with community with call-to-action incentives

• Supervise and execute market strategy of e-commerce product to achieve monthly sales target
– Initiate marketing engagement by cross-communicating with sales team and content curation team
– Plan and monitor online to offline owned-paid-earned media strategy to oversee overall product development procedure
– Develop visual design idea of marketing materials, include but not limited to copywriting, website banner, visual merchandise
– Analyze product metrics to optimize sales performance

• Strategically integrate company’s social media platforms and create communication synergy for the HowLiving brand
– Facebook: increased 2457.41%
– Instagram: increased 304.1%
– EDM: average open rate 15.92 %, average click rate 2.7%
– Facebook group: 48,453 member

Lifestyle Campaign

Coffee Feast

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Affiliated Event

Summer Cruch

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Lifestyle Campaign

Halloween Donut

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Pop-Up Store

Christmas Sales

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Company

KKday

Work Period

September 2014 – July 2017

Job Title

Marketing Manager Assistant

Job Description

• Managed official Instagram account
– Increased over 14k followers without any budget

• Managed all aspects of brand & affiliate marketing events including conceptualizing, pre-planning, design, and full execution
– Organized and assisted more than 100 online and offline campaigns

• Created and maintained Facebook contents
– Reached 300k+ people in a post within 1 day

• Edited blog posts
– One of my articles is the most viewed posting of KKday blog

• Drafted PR releases
– Published over 10 PR releases

– EDM: average open rate 15.92 %, average click rate 2.7%
– Facebook group: 48,453 member

Yearly Brand Event

Project K

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Affiliated Event

Universal Studio Japan

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Affiliated Event

Cathay Pacific

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Brand Event

Traveler Story

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Let’s connect !

+886-986-618270